Almost anyone who has an email address has probably received some form of email marketing. Email marketing is a way that businesses can market to existing customers, as well as reach new customers, by email. If you wish to try email marketing, read on for some helpful tips.
Only send marketing emails to people who have requested them. Sending an unsolicited email is a mistake; people might start marking them as spam. This will ruin your reputation, cause many ISPs to block your emails, and you might even end up on an Internet spam blacklist.
Keep your emails as personal as they can be. When you are seen as a person, as opposed to a generic email, your customers will respond with their business. For instance, if you have an idea of why they wanted your emails, put that in your message to them.
Only send emails to individuals you know. Sending emails to people who didn’t request them is called spamming. They won’t know who you are, and they won’t care what you’re selling. This may cause them to simply delete your email, which is just a waste of your time.
Know the audience you are targeting. Once you have established some readers, you should then think of different ways that you can entice them to sign up their friends. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. Your email base can really grow this way.
Keep your branding consistent at all times. Your emails should use the same logo and colors. The font used in your emails must be easy to read. Once you have sent a few emails, your recipients will be able to immediately recognize them, and will start to take notice. A recognizable brand is an important marketing factor, especially with email marketing.
In general, do not send important marketing email on or around major holidays. People are often out of their office or on vacation during these times, and so they won’t read your emails. This is not a hard rule and some holidays will require communications. Emails about special promotions like Black Friday are exceptions to this.
It is important to always maintain persistence. Though you should remain consistent in your persistence, you need to make sure you are targeting the proper customer base, otherwise you stand to gain very little. Persistence with the incorrect audience can annoy them and waste your time.
Understand that after every day, your email subscribers have a greater chance of reading your emails with smartphones or other types of mobile devices. The screens of mobile devices lack the high resolution that computer monitors have and have less space. Find out how your messages look on these devices, and make any changes necessary to make them easy to read on small phone screens.
Most people today are familiar with marketing emails. Basically, it gives companies a way to promote their business through simple email communications. When utilized properly, the gains from this type of campaign can be astounding. Just make proper use of the tips you have seen here and build on your success.